
By Nathan Bragaw
Business Development Manager, NetQoS
NetQoS European Tech Rep. Peter Frame and I made a trip to Moscow last month to attend a network management event hosted by our new Russian partner, UNICORNS. I thought I'd share a few observations from that trip.
First, the obvious: Russia is cold. I was born in Maine and been in Minnesota in Winter, but Russia, complete with snowfall and brisk wind qualifies as the coldest place I've ever been, and that includes Minnesota in Winter. On the plus side, the food is fantastic - I didn't realize I liked borscht until I ate at Taras Bulba on Petrovka Street - wonderful Ukranian and Georgian food.
It was clear from the wonderful work our local partner, Boris Goldshteyn, did with getting some of the biggest companies in Russia to attend our first network management event in the country that the Russian economy is in full throttle.
I am always fascinated by how different cultures and environments change the needs of our customers. In Russia, it's not that their network performance problems are any different. Instead, they are facing the same problems, like VoIP performance and WAN Optimization difficulties, but they are moving at a faster rate. This is largely because they are not confined by the fiscal restraints that companies in the U.S. face due to the fallout of the dot-bomb era. Companies in Russia want to invest in technology but are challenged to ensure that the technology they seek will meet the needs of their business. The network engineers we talked to there are looking at massive growth, the push for more current technology, and demands for understanding application performance over their networks.

What differences in culture and environments have you found when working on multinational IT projects? Feel free to tell us about them in the comments section of this post.
By Brian Boyko