What's in a name? Plenty, according to the branding powers that be at the company once known as Computer Associates, then CA and now CA Technologies. In this case, not only is change good, it is inevitable, according to CA executives, and with some internal and external updates, the company plans to embrace the IT industry evolution and provide customers with tools and guidance to help them do the same.
Chairman and CEO Bill McCracken told some 7,000 attendees during his opening keynote address at CA World '10 in Las Vegas about the updated name as well as the company's "we can" motto. When it comes to helping customers take on technology challenges, CA Technologies new response will simply be "we can." The updated moniker matches the software maker's revamped mission to help its customers use technologies such as cloud computing, software-as-a-service, virtualization management, mainframe 2.0 and security to enable their businesses to rapidly respond to changing market needs.
"IT will not be in a year as it this year," McCracken explained to the audience, detailing the three drivers that push industry advances such as cloud computing: economic conditions, technology capabilities and user need. Considering the history-making recession the U.S. and other markets are just now starting to recover from, McCracken said there is no doubt cloud computing is coming in full force. "Nothing is going to stop this," he declared.
What hasn't changed is that IT departments are being tasked to do more with less. In the past decade, most IT shops have faced that reality multiple times, which is in part the reason why technologies such as cloud computing and virtualization took off immediately with overworked, understaffed IT teams.
"The biggest problem the CEO has is how to change business rapidly enough to meet competitive challenges," McCracken said. Cloud computing can help IT teams tap resources quickly to deliver new applications to market faster, maintaing a competitive edge. And virtualization can help companies consolidate overgrown and underused infrastructure and apply resources to busines-critical applications on-demand, for example.
Yet the technology often in theory is much different than in practice. As it is with most new technologies, the management challenges follow the adoption hype and represent a drain on the potential ROI such IT implementations promise. For instance, research has shown that IT departments "hit a wall," McCracken said, with virtualization when 15% to 20% to 25% of servers become virtual because the tools to manage the complex environment are lacking.
And cloud computing faces a similar bugaboo in the security realm, but McCracken explained CA Technologies completed it own cloud efforts and now "can" pass along the knowledge and experience to its customers. McCracken pointed to ongoing partnerships with Salesforce.com on internal projects as well as some external, customer-facing product delivery models."
"We're moving secdurity into the cloud," he said. "Because we as a user had to deal with some of the same things you have had to deal with."
CA Technologies has already been working at pulling together the technological pieces it needs to enable customers to more smoothly and securely move to the cloud, manage and automate virtual environments and continue to tap mainframe systems for extended value. Acquisitions such as NetQoS, Nimsoft, Oblicore, 3Tera and Cassatt (just to name a few recent ones) and investing about two-thirds of $1 billion toward internal research and development have equipped CA Technologies to guide customers through this evolved IT realm.
"CA Technologies will be the industry thought and technology leader in this new evolution," McCracken concluded.
Posted by Denise Dubie
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