Guest Post
by Josh Hinkle
Manager, Network Management & Security,
American Heart Association
As the youngest of three siblings I recall my brother hating to give my sister a ride to and from school. Even worse, he despised having her butt-in when he was hanging out with his friends. After all, he was cool and his little sister was well…his little sister.
For my parents this was a great solution because they didn’t have to be the full-time taxi service anymore. Older siblings despise this role as chauffer because their younger siblings end up riding the coattails of older siblings to after school social activities.
At first glance I felt like Web 2.0 was that younger sibling tagging along on the years of hard work by global IT – built on an existing infrastructure while showing the ability to become popular seemingly overnight.
I spent the last 12 years in Information Technology with an emphasis in network management, eight of those years at the American Heart Association. Most recently, I’ve served as Manager of Network Management & Security at the AHA the last two years. Like most corporate network managers I have a vested interest in enterprise application delivery. Our business, like many others, depends on enterprise applications being access by thousands of staff in hundreds of locations. At times our staff has been challenged with latency and remote connectivity. It was then we turned to NetQoS to measure, alert, report and trend our network traffic in an effort to take operations to the next level. As those processes recently began to mature our attention shifted to the free-riding sibling Web 2.0.
While Web 1.0 paved the way for networking billions of people, Web 2.0 is stealing the thunder. In a matter of months everyone has seemed to get LinkedIn, gotten poked on Facebook or Twittered someone. Web 2.0 is now carpooling with enterprise traffic across the same infrastructure competing for the same popularity of bandwidth.
AHA revolves around providing information to reduce cardiovascular disease and stroke, and Web 2.0 has increased the demand on AHA’s infrastructure. It provides a low investment to a large audience. Certainly, Web 2.0 has the potential inform and collaborate with millions, but the background costs of infrastructure and man hours concern me.
Web 2.0 apps are not representative of the traditional enterprise applications. First, they exist outside the bounds of the enterprise infrastructure, yet we manage them on the same WAN. Second, the interactive nature of Web 2.0 apps require additional bandwidth. And third, Web 2.0 applications are not unlike a “human machine” that grows with every click.
Right now, the American Heart Association is engaging in a Social Media Evaluation project to determine where and how we can further leverage this new platform; currently we are leveraging an application in Facebook to reach new audiences interested in the American Heart Association's Start! Walking Movement. The American Heart Association’s “You’re the Cure” Network has a Facebook site coordinates volunteer efforts to inform public officials. Our TCS (Technology and Customers Strategy) Department started an AHA Technology Blog to discuss the technology we use and the organizational accomplishments achieved using technology. Most recently, we posted a story about how a customer Googled symptoms he was having, which led him to our site on heart attacks. His doctor told us that he called 911 immediately and survived because of it.
What I’m currently proposing to senior management is for AHA is to manage our network as if it were two separate networks – one network for our two very different needs. The first network would use MPLS and provide managed bandwidth prioritizing queues for enterprise applications, and the second would offload all Internet bound traffic from the first.
Not too long ago this type of infrastructure investment would appear to be unjustifiable, but given new trends in Web 2.0 as a platform and evolving cost structures it may very well be a business driving reality. We need a network as flexible and adaptive as the business demands.
This will increase our costs for transport but we are now able to guarantee Enterprise traffic on one network and adapt to evolving trends like Web 2.0, video conferencing, etc. on the other. Even with the added costs, by negotiating more volume into our transport cost contracts, we can lower our per MB costs.
Not all of the changes are measured in the bottom line however. Our applications should see great gains in performance, and our network will be fully redundant for each site as the MPLS will failover for Internet traffic, and vice-versa.
I must admit, at first I considered Web 2.0 an (admittedly exciting) nuisance in my network and a menace to my plan for enterprise application delivery. But recently I created my own blog, linked my social network sites, posted you tube videos and started speaking a second language of Web 2.0 terminology. I matured in my thinking as a network manager and now I embraced the qualities of web 2.0 much like my siblings and I matured in our appreciation for each other.
Web 2.0 may be the sibling that is bumming a ride but it has its qualities to appreciate; it may even mature into a traditional enterprise operations model. Fasten your seatbelt and make the most of the ride.