There’s a joke about how Bono, once, while performing at a gig, asked for total silence, then, slowly, started clapping his hands. Once. Then Twice. Then three times. And, still clapping, he said to the crowd: “Every time I clap my hand, a child in Africa dies.”
At which point, the crowd yelled back in unison: “Then stop doing it, you evil son-of-a--!”
We wouldn’t normally be talking about Bono except that he’s recently written an editorial in the New York Times talking, in part, about intellectual property, taking the stance that:
“The only thing protecting the movie and TV industries from the fate that has befallen music and indeed the newspaper business is the size of the files.”
The comparison isn’t apt. The movie industry is actually doing quite well, despite the fact that the filesize hasn’t been an issue for either copyright infringers or legal downloads. (High definition instant streaming, after all, is a reality.) And I have never heard of anybody pirating a newspaper – their problems are coming from entirely different sources altogether. Television advertisements are going down, yes, but that’s mainly due to digital video recorders that allow you to skip commercials and increased competition from video games and the Internet – not TV piracy.
Users on various social media sites (such as Reddit.com) are angry at him because they feel it’s a bit of a conflict of interest to have Bono, a major holder of intellectual property (in the form of his stake in Elevation Partners as well as his U2 songs) writing an editorial in the New York Times calling for tracking of content online.
In fact, he cites China’s efforts to track online dissent as evidence to show that content can indeed be tracked online – simultaneously arguing for a totalitarian approach to network control by the state while completely missing the point that even a totalitarian approach to network control by the state doesn’t catch every dissenter or file sharer.
Musicians are angry at him for arguing that “the young, fledgling songwriters” (whom Internet distribution has actually served the most) “can’t live off ticket and t-shirt sales like the least sympathetic among us,” when the realities of the music business is that unless you are huge, like U2 or Bono, you typically don’t get any money off of the albums, and live entirely off of ticket sales and merchandising.
(You could chalk the latter up to ignorance; but when you have a podium as large as Bono’s, and a forum as great as the New York Times, it behooves you to do some research before speaking with authority.)
But this should also make network managers angry as well. First, he suggests that the “reverse Robin Hooding benefits… rich service providers.”
You know, I don’t see it. Legal streaming video, like Hulu, Netflix, YouTube, Skype, etc. are more than enough incentive for people to buy high-throughput and high-bandwidth packages; copyright infringement, if anything, increases the amount of traffic on the network, which leads to (slightly) lower profits for the ISPs – and in some cases, leading to poorer network performance. Look at Comcast’s use of the Sandvine solution to send forged RST packets. If copyright infringement helped, rather than hurt, ISPs, this would have been a move that made no sense for Comcast to take. (As it is, they found a different solution – but to the same problem.)
In fact, finding ways to decrease the impact of copyright infringement on network performance is a big motivator for many enterprises – not just the ISP.
But you knew that. The point is that Bono is speaking to people who don’t.