A study by L.E.K. consulting, a business strategy and marketing consulting firm, recently conducted a survey on media consumption habits; and what they found turned out to be a bit of a shock.
According to the survey, 32% of users listen to an average of 5.8 hours of Internet radio a week. That’s huge.
The reason it is huge is because unlike a lot of high-throughput downloads; streaming radio tends to be a constant drain on bandwidth. Sure, a 5GB file is a lot to transfer, but it saturates the available bandwidth in the pipe for a limited amount of time. On the other hand, 160mbps streaming audio improperly configured into a high QoS priority knocks out 160mbps of your total bandwidth. Multiply that stream by the number of users streaming; and you can see why a new interest in streaming Internet radio is something to take note of.
The other major thing from the report worth mentioning is that “e-readers,” like the Kindle, have been encouraging people to consume more written words – digitally downloading them. While only 10% of consumers own e-readers, 48% of those who do report reading more books, and only 7% decreased their book reading. This also extended to magazines and newspapers as well.
Why? According to the survey, 40% said that e-books are more affordable, and that drives their consumption, while 47% indicated that “more interesting books were being released.” Considering that the publishing industry hasn’t hit a halcyon boom, it’s more likely that e-books enable readers to more easily find books they would be interested in, through searching, recommendations, etc.
What’s interesting about this shift is that we’re increasingly in a world where if the medium can be digital, the medium will be digital. And this requires thinking about the network in ways that a lot of enterprises haven’t thought about the network before.
It used to be that the network was what enabled computers to talk to each other – it still is, of course – but the language of computers was dull and uninspired; in the beginning, only business apps transmitted through the network, because the business apps were what the network was used for.
But to most end users today, the network isn’t just for one limited purpose. It’s not even for a variety of purposes. The Internet is the tube which gives us information, entertainment, conversation, and sustenance, in the form of productivity. It is, quite frankly, the most important thing in many people’s lives.
So the stewards of the network have to consider that they hold an awesome responsibility, and that it might be time to stop thinking of the network as just a business tool, and instead, think about it as the circulatory system of human culture.
Hold on – I think I just had a hippie moment brought on by high stress levels and lack of sleep. It’s okay though. I’m sure you get the idea.