It’s a standard rule in marketing that you don’t point out your competitor’s advertising, as it just draws attention to your competitors and makes it look like they’ve struck a nerve and therefore have a point. But I’m not a standard marketer – I’m a blogger. Woo! Look at me! I’m spontaneously subverting the accepted [...]

Everyone’s putting out surveys at Interop; we’re no exception. Surveys are how we know what you need in products, how we should focus our efforts, and how to game the system when illegally betting on American Idol results, an often overlooked source of secondary revenue for mid-sized businesses in these bleak economic times. So we’ve [...]

I’m not referring to the Crown-Royal Drinking Chupacabra, although he is lurking under your desk, and he is hungry. No, I’m referring to the big boxy thing under your desk. Probably is either white, grey, or black, and has “Dell,” “HP,” or “Gateway” written on it somewhere. You know. That thing. The hard drive. No [...]