By Ben Erwin

Even the WAN optimization vendors are starting to realize that WAN optimization’s utility is diminished without visibility into the network.

Riverbed’s recent announcement shows that they, (and other WAN optimization and acceleration vendors), are recognizing the dependency between better network management and successful WAN optimization projects. The partner vendors mentioned in the announcement all provide some level of network management capabilities, from network configuration to application delivery monitoring. These partnerships are part of a growing trend since network management capabilities are critical to understanding WAN optimization’s ROI and impact on network performance.

In addition to third-party partnerships, WAN optimization vendors have also developed their own technology to improve integration with network management vendors. Riverbed, Juniper, Cisco, and Blue Coat (Packeteer) have all developed traffic flow export capabilities within their WAN optimization appliances to help customers better understand WAN optimization’s impact on application flows. For example, a large insurance brokerage company exports traffic flow records from Riverbed appliances to NetQoS ReporterAnalyzer to help visualize changes to volume, rate, and bandwidth utilization for every application on the optimized link. This flow export alongside ReporterAnalyzer provides the customer with continued visibility across the link for future troubleshooting, traffic analysis, or capacity planning efforts.

While traffic flow and per application bandwidth utilization information is critical to managing application delivery, it’s only part of the story. The other part is measuring latency of mission critical applications between remote sites and the data center – a more tangible metric of WAN optimization’s ROI and impact on the end-user experience. This measurement can be nearly impossible to obtain since WAN optimization appliances obfuscate application transactions between clients and servers, breaking up the TCP stream.

In order to get around the broken TCP stream problem, we at NetQoS entered into a partnership with Cisco to provide unique technology which measures end-to-end latency over Cisco Wide Area Application Services (WAAS) optimized WAN connections. By integrating our NetQoS SuperAgent technology, WAAS users can get client and server-side data collection and reporting capabilities.

To our knowledge, Cisco and NetQoS currently provide the market’s only solution for accurate latency measurements for client and server communication over optimized links.

WAN optimization is all about improving application delivery. Collecting volume, rate, and bandwidth utilization on optimized applications is only part of the solution. Truly understanding ROI on WAN optimization requires accurately measuring network latency and the end-user experience.

Ben Erwin is technical marketing manager at NetQoS and on Tuesday, May 27, 2008, he will be presenting a Webinar on Building Performance-first Application Delivery Networks with Cisco and NetQoS.