by Patrick Ancipink
Director of Product Marketing, NetQoS

There’s been a lot of growth (and attendant hype) in technology areas like WAN optimization and application acceleration over the past few years, and for good reason. Anything that helps companies speed up and reduce the risk of strategic IT initiatives like consolidating data centers, turning up new branches or serving an increasingly mobile and scattered user community will be popular.

To help with cope with the increasing reliance on the WAN and keep latency in check, there are a dizzying array of vendors and products out there – but if you’re trying to determine precisely which techniques and technologies to implement for your specific needs, the array of vendors quickly goes from “dizzying” to “disorienting” and finally “nauseating.” 

Cisco’s been in this Tilt-a-Whirl™ of a market for a while (and NetQoS has been right there with them) and they’ve taken some big steps recently to provide a more holistic approach that centers on building an “application aware” network, rather than trying to highlight one type of implementation against another for a narrow set of capabilities.

NetQoS started working exclusively with Cisco closely to help customers evaluate, measure, and prove the effectiveness of WAN optimization and application acceleration deployments. As customers are moving from pilot phases into full production, the before/after measurements and comprehensive monitoring are critical to ensure customers are getting the benefits they intended and doing what they need to deliver application performance. 

To help get the word out, Cisco just launched a new section of their web site today that contains a wealth of information about, as they call it, “WAN and Application Optimization.” The downloadable presentation, Cisco WAN and Application Optimization Technical Overview Presentation, puts Cisco technologies (and complimentary ones, NetQoS included) into a useful context with a methodical approach and framework built around four steps: Profile and Baseline, Optimize, Evolve, and Operate. A whole Campbell’s Factory of Cisco alphabet soup technologies are included—WAAS, ACE, NBAR, Netflow, CBQoS, IP SLA, PfR—to show how they work in concert and what role they play in the bigger picture.

There’s also the Cisco WAN and Application Optimization Solution Guide , a very in-depth publication—like 227 pages deep—that is targeted for “technical personnel involved in the specification, design, and implementation of specific WAN and application optimization solutions.” We, here at NetQoS, are proud to have contributed several sections to book regarding the methodology and implementation of network performance monitoring for WAN optimization and application acceleration. 

(If you are looking for some lighter fare, the video on the site tells a nice story in about 6 minutes including an airshow, snowmobiles, windsurfers, and skydiving—interesting choices for demonstrating the criticality of serving video over the WAN.  Then again, some company somewhere has to make the recreational products, I suppose.)