Verizon and NBC are working on serving up TV shows to home computers. The problem is, high definition video, (and I've done some HD video work for the Web - shameless plug), takes a whole mess of bandwidth.

Now, the obvious solution for NBC would be to move to some sort of peer-to-peer distribution system, right? I mean, it works for Linux distros.

The problem is that a normal peer-to-peer connection doesn't distinguish between the cheap local links - that is, links on the same ISP, in roughly the same geographic area - from the expensive remote links. So while P2P provides a more cost effective solution, it doesn't provide the most cost-effective solution for the ISP.

A third party, Pando, has developed a P2P system for pre-authorized, pre-approved content, and has come up with a way to force peer to peer connections to look for local nodes first. This increase the efficiency of the system, lowers the cost, and generally increases the performance of the streaming/downloading video.

This is exactly the type of thing we talk about when we say that how the application is coded can have a huge impact on the application performance over the WAN. Sometimes instead of needing more bandwidth, you need to find a way to make the apps work more efficiently.

In this case, decentralized P2P systems developed after the destruction of Napster. Though they were much less likely to get shut down by the RIAA, they were also much less efficient. This dominated development of P2P applications for years. But for offering only pre-authorized content, a centralized system - especially one that takes advantage of the structure of the physical network, makes a certain bit of sense.

NBC will be offering Verizon customers their shows via Pando's P2P service - which they're calling P4P, later this year. The name is a logical outgrowth, P2P, or "peer to peer," versus P4P, or "peer for peer." P3P was disregarded because it sounded too much like PCP. And if a kid with a lisp goes around school saying: "I downloaded the latesth Methallica album on P3P" and a teacher hears: "I downloaded the latest Metallica album on PCP," well, that's just not going to be a story that ends well, now, is it?

There's only one problem with Pando's plan: Each ISP will have to give up information about its subscribers in order to participate - that is, the Pando platform requires knowing which nodes are "local" and which nodes are "remote" in order to optimize for the local connections:

For other ISPs to reap the benefits Verizon did in the test, they too would have to share information about their networks with file-sharing companies, and that they normally keep that information close to their chests.

''That's one of the objectives we have to solve -- how are we going to consolidate this data and distribute it?'' Pasko said, adding that the result of the test gives ISPs plenty of incentive to collaborate.

(Okay, maybe there's two problems: No offense to NBC, but when your biggest hit is a veritable case study in game theory… you need some new shows.)